Radical Concept

Advertising | Video Production | Creative Development


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Founded in 2016, RADICAL CONCEPT is a creative adverstising firm based on the theme of our company name "Radical Concept". We have designed and launched creative campaigns and multimedia productions for clients such as The Department of Health of HKSAR, Bank Of China (HK), Mitsubishi Electric, Toyota, Sony, Samsung, Grand Hyatt, Laurel Group, Maybelline, Lancome, Qeelin, Sun Life Hong Kong, 3M, The North Face, Reebok, Aigle, PCCW and more. RADICAL CONCEPT is headquartered in Hong Kong.

Online Videos



Qeelin | Wulu Unisex Bracelets 2019

AVITA | ADMIROR

AVITA | LIBER

AVITA | NX301

AVITA | PURA

Nissin Olympic 2021

Glico_HK adaptation_30s

RUN FOR INFINITY "Allan Zeman" (Father of Lan Kwai Fong)

RUN FOR INFINITY "Ms. Au"

RUN FOR INFINITY “Sunny” (Former Triathlon of Hong Kong)

RUN FOR INFINITY 2018

Reebok Running Project "Run2Connect"

The North Face Ultra series

【韓國廣告】Yejimiin 悅姿然 - 零異味篇

New Era Kobe Bryant Retirement Collection story-1

New Era Kobe Bryant Retirement Collection story-1 15sec

New Era Kobe Bryant Retirement Collection story-2

New Era Kobe Bryant Retirement Collection story-2 15sec

Toyota GT-86 Promo

Toyota Prius

Toyota - Rav4

香港品牌‧本土情懷 - 鄭麗莎 Choi Fung Hong - Lisa Cheng

Sun Life Hong Kong - Sun Life Hong Kong Is A Great Place To Work

LANCÔME GENIFIQUE

Law Mak Kee 羅麥記

Nuu mobile

Moov project - WaiGor by PCCW

Moov project - sollasedo by PCCW

Moov project - circle by PCCW

EF

New Media Group Short Film Project

New Media Group Project

Sony A6000 (Korfball) (合球編)

3M project 剪出禮物表心意

3M Project 隨身剪出好滋味

3M Project 剪出好滋味II

3M TVC 思高™️牌隨身剪 - 隨身剪出好滋味

OPTICAL 88 HK - 細閱瞳心

Grand Hyatt - Anna Yau

Grand Hyatt - Almen Wong

Grand Hyatt - Lelia Chow

"Be Different" - a short film produced by MMC , MORE presents

IT - Katie Judith

Justin Y

Edward Tang

Edward Tang

Director

Edward is a dedicated producer with a strong background in digital production. Over the years he honed his skills through Advertising creative roles, CM project supervising, Directing and TVC production. Edward is constantly seeking to keep up with the latest developments in the industry.

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